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The Business Aspects of Running a Birth Center

Posted By Jennifer Gardella, Thursday, April 13, 2017

Owning and running a birthing center is a very rewarding experience as you help mothers expand their choices to deliver their babies in a warm personal setting. Midwives and others working at birth centers often feel that the attention and comfort they provide is personally and professionally fulfilling. When running a birth center there are business tasks to attend to, that go beyond the training you received in your profession. You may know the famous saying “you have to work on your business as well as in your business.” This means that in addition to the routine appointments with your clients and facilitating the birthing process, you will need to spend some time on the operations. This can all seem a bit overwhelming.

 

We are here to provide the support you need including access to resources to help you with the business side of your birth center. There are four umbrella areas of running a birth center including finances, marketing, staffing, and your facility. Finances include how you are going to collect payments, process credit cards, work with insurance companies, and also pay the bills for your center. It is important to have the right information so you can manage the finances of your birth center for success. Marketing is often the area that seems too big to even begin to tackle - but just taking small steps towards bigger goals can bring about great results. Marketing will include your website and social media, a logo and even some printed materials. Staffing can be a challenge for any business but harder for a birthing center. You will need to finding the right mix of people to handle required responsibilities yet maintain the values of the center with the right personality. Facilities, equipment and maintenance of your center will need to be coordinated so that the look and feel are aligned with the overall experience you wish to provide.

 

This will include the physical location as well as the furniture, paint color and making sure it is properly cleaned. We understand your deep commitment to providing clients with a very natural birthing experience. When you have questions regarding the operation of your center we are here to help. The accreditation process and follow-up educational opportunities we provide will help you align your expertise as a midwife with a healthy and successful business endeavor.

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