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AABC Webinar Wednesdays
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Join us for this FREE webinar for AABC members.
Best of the 2016 Birth Institute - How to Get Employers to be Birth Center Advocates to Health Plans and Employees

Wednesday - August 23rd at 3:00PM EDT

This webinar will discuss how to reach out to employers, employer coalitions, and other organizations that represent employers to educate and get their support for freestanding birth centers and the midwifery model of maternity care. Employers are the health plans’ clients and can have influence to affect their policies and practices. This session will include how to find key employers in your market, relevant employer messages, communication tools, and strategies for employers to increase their employees' awareness and use of birth centers.

About the Presenters

Gail Tully

Linda Davis, BSN
Linda Davis is a seasoned, independent, healthcare consultant with 25+ years’ experience working with employers, coalitions, providers, health plans, pharmacy benefit managers (PBMs), and health information technology vendors across the US. With a background in nursing (BSN, University of MN) her early career began with hospital nursing, then progressed to managed care, and then to consulting. She has worked for large and small organizations, public and private, mature and start-ups, in virtually every aspect of health care, both nationally and locally in Minnesota. Her focus has been developing leading-edge programs, tools, services, and products in transforming care delivery and payment.

Gail Tully

Fran Schwartz, JD
Fran Schwartz is founder and CEO of Integral Healthcare for Women, LLC providing a wide range of consultant services to womens’ healthcare providers. She has held executive management positions in ob/gyn, midwifery and birthing centers for over 20 years and brings her consulting expertise to developing birth centers and advising established birth centers in business related matters, especially payer contract management. Fran is an elected member of the Board of Directors of AABC and serves as chair of the Industry Relations Committee and member of the By-Laws, Government Affairs and Standards committees.


The American Association of Birth Centers presents Webinar Wednesdays as a member benefit for AABC members Check out all the past webinars available for viewing on-demand.

American Association of Birth Centers
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