Marketing Made Simple for Birth Centers
Webinars On Demand | Operations & Sustainability
In this recorded webinar session, IRC leaders Carla Morrow, Cynthia Flynn, and guest expert Kylar Seifer (Social Media Marketing Manager for Fort Worth Birthing Center and Midwife & Co.) break down practical, low-cost marketing strategies specifically tailored for birth centers.
Whether you are managing social media in-house or looking to build a consistent community presence, this session covers essential tools and actionable steps to elevate your practice:
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Platform Strategy & Content Pillars: Learn how to balance educational content, emotional storytelling, promotional highlights, and behind-the-scenes moments across platforms like Instagram, Facebook, and TikTok.
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Streamlined Content Planning: Discover how batch-creating content, scheduling tools, and monthly "content days" can save time and keep your brand consistent.
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Google My Business Optimization: Master the foundational steps of optimizing your Google profile, managing reviews, and driving local search traffic for free.
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Community Engagement: Explore creative ways to connect with local families, collaborate with birth professionals, and host memorable community events.
This on-demand recording equips your team with the practical tools, budget-friendly tech tips, and confidence needed to market your birth center effectively and authentically.
IRC Leaders: Carla Morrow, CNM, DNP and Cynthia Flynn, Carla Morrow, CNM, DNP
Guest Presenter: Kylar Seifer, Social Media Marketing Manager for Fort Worth Birthing Center and Midwife & Co.
Originally presented live on June 18, 2025.
AABC membership is required to access IRC Office Hours presentations.
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